Consulting and digital delivery, one engagement

1201 Market Street, Suite 1500 · Philadelphia
Column 1 · Strategy Column 6 · Continuation

Engagement lines · open for review

Services built around the problem you have

Two things move the number: the thinking that decides what to build, and the build itself. Pick the entry point that matches your situation. If you are unsure which line covers your case, say so in the inquiry and we will route it for you.

Column 1 · Strategy and positioning

Offer definition, competitive positioning, and pricing logic — decisions first, documents second.

Stack of blank printed sheets with a pen and reading glasses, cropped tight so no print is legible

Column 2 · Web and landing page delivery

Design, build, copy, launch — Webflow when structure matters, Wix when speed to launch is the constraint.

Column 3 · Lead capture and intake design

Multi-step intake with routing and skip logic, so high-intent visitors don't drop out mid-form.

Column 4 · Search visibility groundwork

Sitemaps, schema, titles, internal linking — the plainly unglamorous layer that lets a page get found.

Column 5 · Conversion review

A short engagement mapping first click to submitted form, then a prioritized fix list you can act on.

Choosing between the lines

Find the entry point that matches where you actually are

Line 01

Message is unclear, or the offer keeps shifting

Start with the strategy line. You cannot design a strong page on top of a fuzzy offer — you will rebuild it in three months.

Weeks

Line 02

The message is clear but the site doesn't reflect it

Start with delivery. One well-built page beats a rebuilt brochure if the campaign already knows its audience.

Weeks

Line 03

Both are fine and leads still don't arrive

Run a conversion review first, then the search groundwork. Diagnosis before rebuild, and it's usually cheaper.

Days

What each line includes

Scope, deliverables, and how long the work usually runs

Strategy and positioning

Decide what you sell and to whom, before anyone writes a line of copy

This is where the offer earns its weight. We work out the promise, the audience, the price logic, and the message that goes on the page — then hand it to you as something usable.

You receive

  • A positioning statement you can hand straight to a writer
  • A page structure that follows how buyers decide, not how the org chart is arranged
  • A short list of what to stop saying, because it doesn't differentiate you

These engagements typically run a few weeks. They suit businesses whose traffic is fine and whose conversion rate isn't — or firms entering a new service area that need the offer sharpened first. No code ships from this line.

Website and landing page delivery

Design, build, copy, launch — with the launch bar set before we start

We work in Webflow when the site needs design control and a CMS workflow your team can edit without a developer. We work in Wix when speed to launch matters more than bespoke structure, which is common for smaller practices.

Built into every delivery

  • Mobile behavior checked on real breakpoints, not just a resize in a browser preview
  • Page speed treated as a launch criterion, not a cleanup ticket
  • The form tested end to end before go-live — submission, notification, and reply

We don't hand over a staging link and call it finished. One high-conversion landing page is a legitimate standalone project if your site is fine and a single campaign page is underperforming.

Lead capture and intake

Ask for what qualifies, nothing else on the first screen

A design problem, usually — the traffic is there and the intent leaks at the field. We build multi-step flows in Jotform with routing by service type and conditional questions that skip what doesn't apply.

Search visibility groundwork

The fundamentals nobody wants to own

Sitemaps, schema markup, page titles, internal linking, and the on-page structure that lets each service page rank for its own intent instead of competing with the homepage.

On WordPress builds we typically configure AIOSEO for this layer since it covers sitemaps and schema without custom development. The point isn't the plugin — it's that a page nobody can find generates no leads, however well it converts.

Honest limit

We will tell you upfront if search isn't the right channel for your timeline. Organic results take months. If you need leads this quarter, paid traffic and referral work matter more, and we'll say so rather than sell you the slower route.

Conversion review and fixes

Diagnose the leak before rebuilding the pipe

A shorter engagement for businesses with decent traffic and disappointing conversion. We review the funnel from first click to submitted form and hand over a prioritized fix list.

Findings cluster in a few predictable places: an unclear above-the-fold message, proof buried below the decision point, a form asking too much, and mobile layouts where the primary CTA falls below the fold. You can implement the list yourself or have us do it. Both work.

Room evidence · client contexts we work in

Rooms we've sat in while the work got defined

Small-team practices, single-location service firms, and founder-led consultancies — the plates below show the kind of rooms these engagements actually happen in.

Empty consulting room at dusk with two chairs and a half-open notebook
Small office interior with paper trays and a binder shelf, no printed titles visible
Hands writing on a blank notepad during a session, close crop
Laptop with lid closed on a coffee shop table next to a cup
Over-the-shoulder view of a whiteboard mid-session with markings out of focus
Stack of plain binder spines on a shelf in a delivery room

Diagnose before you rebuild. The list is often shorter than the project.

Ongoing support

Retainers make sense when the site changes monthly

What a retainer covers

Some clients keep us on retainer for content updates, new campaign pages, form changes, and a quarterly review of what's converting. Others take delivery and run the whole thing in-house, which is a perfectly reasonable choice when your team has the throughput. Retainers make sense when the site changes monthly and you would rather not manage a rotating cast of freelancers. They don't make sense for a business whose site is static, and we'll tell you which one yours looks like.

Typical add-ons

  • Quarterly conversion review
  • New campaign page builds
  • Intake form revisions
  • Content and page updates

Before you book

Questions we get before the first conversation

Which line should I start with if I'm not sure?

Describe the problem in the inquiry and we'll tell you which line it falls under. The answer is sometimes a smaller engagement than you expected — a conversion review is often enough, and we'd rather say that than quote you a rebuild.

Can I buy just the strategy work?

Yes. Strategy and positioning is a standalone engagement that delivers documents and decisions, not code. Plenty of clients take that output to their own in-house team or to a different studio entirely, and that's a fine outcome for us.

Who does the writing and the design?

We do. The delivery line covers design, build, copy, and launch as one package, which is why the strategy output can go straight into the build without being rewritten by a third party. If you already have a designer or writer you want to keep, that works too — we'll build to their output.

How long does a typical engagement run?

Strategy work typically runs a few weeks. Delivery and landing page builds vary by scope — a single campaign page is quicker than a multi-section site with a custom CMS. A conversion review turns around in days. We'll give you a specific estimate after we've seen the brief, not before.

Will organic search bring leads in time to matter?

Organic results take months, so if you need leads this quarter we'll say so plainly. In that case paid traffic and referral work tend to matter more, and the search groundwork becomes a background layer rather than the primary channel. We'll help you decide which lane matches your timeline.

Still not sure which line fits

Tell us the problem, we'll tell you the line.

Bring the situation as it actually is — the traffic numbers, the campaign that's underperforming, the offer that's gotten muddy. The consultation exists precisely to sort out which engagement matches, and the honest answer is sometimes smaller than you expected.

Talk to us
+1 215 583 7649
Office · Mon–Fri, 9:00 AM – 6:00 PM Eastern
1201 Market Street, Suite 1500, Philadelphia, PA 19107
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