Approach
We start with the problem a client describes, not with a redesign brief.
Case studies
How client situations turned into delivered work
Structured accounts of real engagements: the situation, the constraint, what we shipped, and what the client reported afterward. Read them to judge whether your situation resembles any of these.
Read the shape
Each account follows the same four beats, so you can compare them.
Reporting
Where a client approved figures, we publish them. Where they haven't, we describe the work instead of inventing a result.
Fit test
If a situation below closely resembles yours, that is usually a good sign we can help.
Before you read the cases
Four engagement write-ups, drawn from professional services, B2B services, and home services work.
These are structured accounts of engagements, written to show the situation, the constraint, and what we actually shipped. We've kept them descriptive rather than numerical, because publishing outcome figures requires client permission and a measurement method we can stand behind. Where a client has approved specific numbers, they appear in the write-up. Where they haven't, we describe the work instead of inventing a result.
Each study follows the same shape: what the client did, what was in the way, what we did, and what changed. Read them to judge whether your situation resembles any of these.
Case one
Professional practice, DC metro: rebuilding a referral-driven site
Professional services
Situation
An established practice whose growth came entirely from referrals. The website was a brochure with a phone number.
Referrals were strong, but the site did nothing for anyone who looked the firm up before calling. Visitors arrived already half-convinced and then found no proof: no reviews linked, no practitioner background, no explanation of what a first appointment involved.
Trust, not volume
What we did
Restructured the site around the decision a referred visitor actually makes.
Background and credentials moved above the fold. A Google Business Profile link was placed next to the primary CTA so ratings and hours were one click away. The contact path was shortened from a form with nine fields to four.
Restructured
What changed
More inquiries arriving with context.
The client reported callers already knew what the practice did before dialing. That's a qualitative shift, and we've reported it as one — no lead-volume claim, no conversion percentage.
Qualitative
The common thread
None of these engagements started with a redesign request.
They started with a described problem, and the website change was a consequence of solving it. In each case we cut something the client expected to be included, because it didn't serve the stated goal — usually the most valuable thing a consultant does early on.
Case two
B2B services firm: separating one page that was doing two jobs
B2B services
This client had a single service page competing for two distinct search intents and converting poorly for both. Analytics showed high bounce, but the traffic itself was legitimate. The problem was structural: the page tried to address buyers at two different stages in one scroll, so the headline spoke to neither.
We split it into two pages with distinct intent, rebuilt the internal linking so each page supported the other, and configured the on-page SEO layer through AIOSEO so each page indexed for its own set of queries rather than splitting authority with the homepage.
What changed
Post-launch, the client saw the two pages begin appearing for separate query groups. That's a visibility outcome, not a lead-volume claim.
Case three
Home services company: making the portfolio do the work
Home services
A renovation and remodeling company came to us with strong photos and a website that buried them. The owner's instinct, correctly, was that homeowners evaluating contractors need to see finished work before they'll inquire.
We rebuilt the portfolio as the center of the site rather than a gallery tab. Project pages paired images with the constraint of each job (a narrow rowhouse kitchen, a basement with water history) so visitors could find a project resembling their own.
We also linked the client's public review profiles near the inquiry form, on the reasoning that a homeowner checking a contractor will check ratings anyway. Better to hand them the link than let them search.
What changed
Fewer questions about basic capability during first calls — visitors arrived already satisfied on that point.
Case four
Small professional services firm: launching fast without over-building
Small firm
This client needed a credible site live within a few weeks, ahead of a seasonal demand window. Budget and timeline both ruled out a custom build.
We recommended Wix, which is not our default and was the right answer here. The build used a focused template, custom copy, and a Jotform intake with conditional logic so quote requests routed by service type without a phone call.
At the end of the build the founder wrote the site themselves into the template, so they can update copy and page text without a developer. That mattered to them more than the launch itself.
All of the intake routing is done in Jotform, so the routing they built in the first week still works on the site today.
Honest result
The site launched on schedule, and the intake routing removed a manual sorting step from the owner's week.
It's a modest case study, and we've written it as one rather than dressing it up. If we had forced a custom build onto this brief, both the budget and the timeline would have broken.
If any of these sounds like you
The consultation is the next step.
Whether you're rebuilding a referral-driven site, splitting a page that's serving two intents, making a portfolio the center of your site, or launching fast with a template and routing, the first call is where we work out which one you actually need. If none of these fit, tell us the situation; we'll say so early.
How we scope
We list what we're cutting before we list what we're building. Most useful things a consultant does are the ones you can point at in the proposal.
Where the work goes
Four-to-eight week engagements for the case shapes you've read above, and shorter scoping calls when a client just needs a second read before they commit to one.
What we won't promise
A visibility number or a traffic number before we've seen your analytics, and a client result we can't name. Neither fits how we report the work above.
Where to find us
1201 Market Street, Suite 1500, Philadelphia, PA 19107 · Monday to Friday, 9:00 AM – 6:00 PM Eastern Time · Contact us to book a call.